EDU Links That Don’t Require Heavy Resources
EDU links are looked at as the holy grail of link building. While I think they’re a little overrated, they are great for building a site’s authority. The only issue is they can require quite a bit of effort and resources to acquire.
Here’s a method that doesn’t take much at all.
Step 1. Create a Student Discount
This is usually the only step that requires anything from the dev side of things. Just create a student discount for your product. If you have multiple products, be logical and choose what’s most relevant, not the one you want. However you can create a discount works: discount code, tracking cookie, separate checkout page, whatever.
The discount can not be temporary and in some cases the discount can not be one time only. It has to be a discount that will work every time.
Step 2. Find Student Discount Programs
Lots of colleges have various forms of discount programs. You just need to find them! Here’s a variety of searches you can do to sniff them out:
- site:.edu intitle:”student discount program”
- site:.edu intitle:”student discount card”
- Site:.edu intitle:”employee discount
- Site:.edu intitle:”employee discount program
If it’s extremely relevant you can also find specific niche discounts. For example there’s usually a discount program for student housing.
Step 3. Contact
Nearly every discount program will have a specific person to contact. It’s not always easy to find, but do some digging and look for it. Don’t resort to emailing someone else unless you have to.
Some of them may require to fill out an application. There’s usually a set of basic guidelines that your discount needs to offer as well; however, if you followed the instructions on the first step, you shouldn’t run into any issues.
During your initial email I recommend using a soft opening and not running right in with why they should add your product to their program. Ex:
I’m trying to get in contact with the person in charge of Random University’s Student Discount Program. If you could point me in the right direction, I would greatly appreciate it. Thanks in advance!
All the Best,
After you get a response, then you can go in with your full pitch. This makes the contact committed to the conversation and keeps them from simply ignoring your email. After that, it’s just the fine details!
Step 4. Improving Your Acceptance Rate
Ok, so far you know all the basics. However, you can vastly improve your acceptance rate by creating dedicated landing pages for each college. The easiest way to do this is to make a template that would be easy to personalize for each individual college. This way you can simply change out their school colors and name on each page.
By doing this, you can also create a page before you make your pitch. If they see you already have a page up, it’ll be hard for them to turn you down!
There are lots of opportunities like this not just on EDU sites, but anything with a discount program: clubs, fundraisers, charities, etc. Do some random keyword searches with “discount” in them. You’re bound to run into a few ideas!