How To Get More Juice Out Of A Sub-Par Guest Post
Everyone knows that writing superb content is the best way to approach guest posting. However, if you’re doing a large scale link building campaign, it’s not realistic to push out masterpieces several times a week. You’re going to have a mix of subpar guest posts on subpar blogs that only exist for the sake of getting a link.
Here’s a tactic you can use to leverage more out of those posts.
The point of great content
Great content gets noticed. It gets a lot of eyeballs and a lot of links pointing back to it. However, writing an amazing guest post on a blog that doesn’t have an active community, can fall flat on it’s face. That’s why I suggest keeping your best content for those top sites. If you’re writing a guest post for a site with a large community that is well recognized, you’ll get much more leverage out of it.
Why get posts on mediocre blogs?
If two sites both have links from the top 10 influential blogs of their niche, but one also has links from several mediocre blogs, which do you think will rank better? When you publish high quality content on a site other than your own, that site is going to get the majority of the links, not yours. That’s why it’s important to promote on other blogs as well. So even though you won’t get the same amplification posting on a small community blog, you’ll still get that juicy link. Plus, this also helps build a diverse back link profile.
Getting the most out of that guest post
Obviously, a link from a high authority site carries more weight than a link from a lower authority site. This isn’t something you can imitate, however posts on higher authority sites get more back links naturally than others. This is something you can mimc, or at least to some degree.
Easy Links You Can Target
- Social Bookmarks: This is probably the easiest place to start. After you get a guest post up, point some social bookmarks at your post. If you don’t have the time, it’s easy to find services that will do the submissions for you at a minimal price.
- Tumblr: Use a creative or funny image in your post and link it back to your post. Something that is bound to get a few reblogs. Unlike most social platforms, it’s pretty easy to get reposts on Tumblr without a following by taking advantage of the hashtags feature. You should also put a link in the comments section of the post, so that when it gets reblogged, it’s also reblogging your link. Neil Patel wrote a great piece on leveraging Tumblr properly that’s worth a read.
- Pinterest: Build up several boards on Pinterest for different themes of images. As you add images to these boards you’ll build up a following of people to those niche boards. Now you can use the same image you used on Tumblr, and post it on Pinterest (linking back to your post, not your Tumblr). If you have a small following on these boards, it’s easy to get a few repins.
These tactics, among others, should be used for higher quality guest posts as well. The reason I chose these specifically though, is because they don’t require much time to attain and they focus more on a link than the content.
Even though these links aren’t superb quality, they are showing that the post is active; giving it more weight.